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Item #:
37091696
The Media Handbook Routledge Communication Series 6th Edition
Item #:
37091696
€ 43
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The Media Handbook is an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
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What Stands Out
Comprehensive Resource
This handbook offers a thorough overview of media theory and practices, making it an essential resource for students and professionals seeking in-depth knowledge and practical insights in communication studies.
Updated Content
The 6th edition includes the latest developments in media technology and communication trends, ensuring readers are equipped with current information that reflects the rapidly evolving landscape of media.
Expert Contributors
Featuring contributions from leading scholars and professionals, this edition provides expert perspectives and methodologies, enhancing the book’s credibility and usefulness for academic and professional reference.
Product Details
| Publisher | Routledge |
| Publication date | September 12, 2016 |
| Edition | 6th |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 9781138689169 |
| ISBN-13 | 978-1138689169 |
| Item Weight | 12.8 ounces (362.88 grams) |
| Dimensions | 6 x 0.58 x 9 inches (15.2 x 1.5 x 22.9 cm) |
| Part of series | Routledge Communication |
Who Should Buy?
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Students
Ideal for communication and media studies students seeking a comprehensive understanding of media theories and practices.
-
Media Professionals
Useful for media professionals looking to update their knowledge on industry trends, technologies, and effective communication strategies.
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Educators
Beneficial for educators teaching media-related courses, providing resources and insights to enhance curriculum and engage students.
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Casual Readers
Not suitable for casual readers seeking light reading; it is academic and dense in information.
Product Description
The Media Handbook Routledge Communication Series 6th Edition
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Customer Questions & Answers
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Question:
What is The Media Handbook?
Answer: The Media Handbook is a practical guidebook for advertising media planning and buying processes. -
Question:
Who can benefit from The Media Handbook?
Answer: It serves as an essential introduction to students in advertising, media planning, communication, and marketing, as well as an indispensable reference for anyone pursuing a career in media planning, buying, and research. -
Question:
Is there any additional tool available with the book?
Answer: Yes, there is a companion website that expands The Media Handbook’s content in an online forum for students and instructors. They can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions.
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Features & Benefits
- Practical introduction to advertising media planning and buying processes
- Covers both paid, owned and earned media forms including digital media
- Comprehensive analysis of planning and buying
- Focus on how tactical elements tie back to strategic aims of the brand
- Companion website with additional tools
- Indispensable reference for media planning, buying and research professionals
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