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Item #:
178170926
Marketing 6.0: The Future Is Immersive, (Hardcover)
Item #:
178170926
€ 37
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Marketing 6.0 provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Product Details
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | December, 2023 |
| Pages | 256 |
| Reading level | General |
| Subgenre | Marketing |
| Series title | No Series |
| Edition | 1 |
| Publisher | Wiley |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.10 x 1.00 x 9.10 in (15.5 x 2.5 x 23.1 cm) |
| Assembled product weight | 0.95 lb (430 grams) |
| Bisac subject heading | Business & Economics |
Product Description
Marketing 6.0: The Future Is Immersive, (Hardcover)
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Customer Questions & Answers
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Question:
What is metamarketing?
Answer: Metamarketing is an approach that integrates technology and business model evolution to enhance customer experiences and interactions. -
Question:
Who is the author of 'Marketing 6.0'?
Answer: The author is Philip Kotler, a renowned marketing expert known for promoting the Four P's of Marketing. -
Question:
When will 'Marketing 6.0' be published?
Answer: The book is set to be published on December 12, 2023.
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€ 37
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Features & Benefits
- Discover the fundamentals of marketing in 'Marketing 6.0' by Philip Kotler.
- Learn how to address customer needs using technology.
- Understand the rise of metamarketing and its building blocks.
- Explore the impact of Generation Z and Generation Alpha on marketing strategies.
- Gain insights on using metaverses and extended reality for better engagement.
- Adapt to changing expectations with multichannel and omnichannel marketing.
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