中小企業が強いブランド力を持つ経営
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- 小さな企業でも、価格競争と無縁の「強いブランド力」を発揮する具体戦略を提示。高くても売れる〈価値のつけ方〉、顧客が飛びつく〈価値の売り方〉…、ブランド戦略の第一人者が、“価値づくりにマトを絞り、20の戦略視点としてまとめた注目の書。
| Publisher | 日本経営合理化協会出版局 |
| Publication date | December 12, 2011 |
| Edition | Chrysanthemum |
| Language | Japanese |
| Print length | 448 pages |
| ISBN-10 | 4891013036 |
| ISBN-13 | 978-4891013035 |
| Item Weight | 853 g |
| Dimensions | 5.91 x 1.57 x 8.66 inches (15 x 4 x 22 cm) |
Product Description
中小企業が強いブランド力を持つ経営
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